Branding & Awareness
Multi-Screen Product Launch Campaign
Maximize reach and memorability at launch by orchestrating Display, Video, DOOH and Social campaigns across every screen.
Read moreEvery Impression Counts. We Make Each One Perform.
Independent programmatic agency. Real-time bidding across all channels. CPM, CPC, CPA or CPL — you choose the model, we deliver the results.
20 years
of programmatic expertise since 2006 — RTB, private deals and direct buying.
4 pricing models
CPM, CPC, CPA and CPL — we align our billing to your business objectives.
50B+
bid requests processed daily across all major exchanges and SSPs.
100%
independent — no media group, no vendor lock-in, only your best interest.
Full-Funnel Programmatic Across Every Channel
From awareness to conversion, we activate real-time bidding on all major inventory sources — and we can work on CPM, CPC, CPA or CPL depending on your objectives.
RTB-powered display buying across premium exchanges. Standard IAB, rich media, native and interstitial — optimized for viewability and engagement.
- Multi-DSP activation (DV360, TTD, Xandr, Amazon)
- Cookieless contextual and audience targeting
- Dynamic creative optimization (DCO)
- Deep learning retargeting with product feeds
Pre-roll, mid-roll, outstream and CTV — programmatic video buying that drives completion rates and measurable brand lift.
- CTV campaigns on Smart TVs and streaming platforms
- Cross-platform OLV distribution
- CPCV and CPM bidding strategies
- Viewability and completion rate optimization
Programmatic audio spots on Spotify, Deezer and podcast networks — reaching engaged listeners at scale with precise targeting.
- Real-time bidding on audio exchanges
- Dynamic ad insertion in podcasts
- Companion banners synchronized with audio
- In-store digital audio broadcasting
Programmatic digital out-of-home buying with real-time footfall attribution — bridging online targeting with physical store visits.
- RTB on 300K+ digital screens worldwide
- Geofencing and catchment area targeting
- Incremental store visit measurement
- Cross-channel DOOH + mobile retargeting
Performance campaigns on Meta, LinkedIn, TikTok and Snapchat — driving leads, sales and app installs with CPA and CPL optimization.
- Meta conversion campaigns with CAPI integration
- LinkedIn B2B lead generation at target CPL
- TikTok Spark Ads and TopView for Gen Z reach
- Cross-platform attribution and reporting
Why Brands Choose Kalithea
We are a 100% independent, performance-first programmatic agency. No media group affiliation, no hidden commissions — every recommendation is driven by data and your best interest.
What sets us apart: we don't just buy impressions. We operate across the full pricing spectrum — CPM for awareness, CPC for traffic, CPA for conversions, CPL for lead generation — adapting our buying model to your business objectives, not the other way around.
With 20 years of RTB expertise and direct integrations with all major DSPs and SSPs, we deliver measurable outcomes on every channel.
Proven Results Across Industries
See how we help clients turn programmatic into a measurable growth lever.
Branding & Awareness
Video Awareness Campaign for Brand Consideration
Generate brand consideration through engaging video formats on CTV, pre-roll, outstream and YouTube.
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Branding & Awareness
Digital Event Sponsorship
Associate your brand with high-profile events via premium Rich Media, DOOH, Audio and Social activations.
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